How to Use the Schema Generator
- Choose a schema type from the menu.
- Fill in the fields you have. Empty fields are left out of the code automatically.
- Copy the code and paste it into the head of the matching page.
- Validate it with Google’s Rich Results Test or the Schema.org validator using the buttons below the code.
Which Schema Type Do You Need?
| Page | Recommended schema |
|---|---|
| Homepage of a local business | LocalBusiness (or a more specific type like Dentist or Plumber) |
| Homepage of a brand, agency or online business | Organization |
| Service pages | Service, plus FAQPage if the page has an FAQ |
| Blog posts and guides | Article or BlogPosting |
| Any page with visible questions and answers | FAQPage |
Tips for Schema That Works
- Match the page. Schema must describe content that’s actually visible on the page. Marking up hidden or false information can lead to a manual action from Google.
- Use the most specific type. “Dentist” or “RoofingContractor” tells search engines more than “LocalBusiness”.
- Be consistent. Use the exact same business name, address and phone number as your Google Business Profile and directory listings.
- Add sameAs links. Link to your official profiles on LinkedIn, Facebook, Yelp, Google and industry directories. It helps connect your brand into one entity.
- Don’t self-review. Google doesn’t show review stars for ratings a business adds about itself. Only use review markup for genuine third-party reviews where allowed.
Schema and AI Search
AI assistants work best with facts they can verify. Organization and LocalBusiness schema, with consistent details and sameAs links, make it easier for them to understand who you are and what you do, which is a foundation of AI Search Optimization. Check how ready your whole site is with our AI Visibility Checker.