Car & truck rentalsUnited StatesGoogle Ads Search · pay-per-call
From 16 calls to 694 calls a month, at 76% lower cost per call
16→694
calls a month, launch month vs. month 3 (26 days)
The challenge. Brand rental searches are expensive and tightly policed, many searchers want a support line instead of a booking, and calls are only answered during call-center hours.
- Inbound calls generated
- 1,055
- Aug 1 to Oct 26, 2026
- Cost per call
- −76%
- $61.75 → $14.84
- Click-to-call rate
- 13×
- 2.6% → 34.2%
- Optimization score
- 98.2%
- In Google Ads
What we did
- Intent-first keyword structure: booking and "phone number" searches in their own tight ad groups, exact and phrase match only.
- 100+ negative keywords from weekly search-term reviews to stop paying for callers who would never book.
- Call tracking with a minimum call length, so bidding optimizes for real conversations, not hang-ups.
- Policy-safe brand landing pages with a click-to-call button, and ads scheduled to live call-center hours.









