Profit Is the North Star
Many e-commerce agencies report on return on ad spend (ROAS) from each platform. That’s useful, but it can hide problems: platforms double-count sales, high-ROAS campaigns may only be capturing customers who would have bought anyway, and revenue isn’t the same as profit.
We start by understanding your margins, shipping costs and customer lifetime value. Then we set targets for each product group and measure success with store data and blended metrics like marketing efficiency ratio (total revenue divided by total marketing spend). It’s a more honest view, and it leads to better decisions.
Product and Category SEO
Category pages are often the best pages to rank for in e-commerce, because they match broad buying searches like “women’s running shoes” or “organic dog food”. We optimize them with helpful introductory copy, filters that don’t create duplicate-content problems, internal links and structured data. Product pages get unique descriptions, clear specifications, reviews and Product schema so they’re eligible for rich results.
Google Shopping and Performance Max
Shopping ads show your product, price and store directly in search results, making them one of the strongest sales channels for most stores. Success depends on two things:
- The feed: we improve product titles with the words people search, fill in attributes like size, color and material, fix disapprovals and add custom labels for margin, bestsellers and seasonality.
- The structure: we separate products by performance and margin so budget goes where it earns the most, and use brand exclusions so Performance Max doesn’t simply claim credit for brand searches.
Meta Ads for E-commerce
Meta Ads are often the best way to introduce your products to new customers. We run catalog-based and creative-led campaigns, test new ad concepts every month and use retargeting to bring back browsers and cart abandoners.
Converting More of Your Traffic
Small improvements to product pages, cart and checkout add up quickly. Typical wins include clearer shipping and return information, better product photos and video, visible reviews, trust badges, faster mobile pages, and fewer steps in checkout. Our Sales Funnels & CRO process tests these changes properly.
Email and SMS: Revenue You Already Own
For most stores, automated flows like welcome, abandoned cart, browse abandonment, post-purchase and win-back are among the most profitable marketing they run. We build and optimize them in Klaviyo or your platform, segment by purchase behavior and plan campaigns around launches and seasonal peaks. See our Email & SMS Marketing service.
Planning for Peak Seasons
Black Friday, Cyber Monday, holidays and your own seasonal peaks need planning months ahead: creative, offers, inventory, budgets, email calendars and site speed under load. We build a seasonal plan with you so your store is ready when demand spikes.
