MX Megastore · mxmegastore.com

Turned a falling organic trend around for a store with thousands of products: +74% organic revenue month over month

E-commerce (motocross & ATV parts)
United States
E-commerce SEO · technical SEO
Apr to Nov 2019

+74.4%

organic revenue, November vs. October 2019 (Google Analytics)

Organic users: +55.3%; Nov vs. Oct 2019
Organic sessions: +61.2%; Nov vs. Oct 2019
Transactions: +42.3%; from organic search
Organic keywords: 23.5K; Ahrefs, end of campaign

The challenge

A huge catalog with thousands of product pages and hundreds of possible optimizations. The hard part was choosing what to fix first and how to fix it at scale.

Large-scale e-commerce SEO for a motocross and ATV store whose organic traffic had been trending down.

What we did

Crawled the main pages and optimized every product page with a dynamic on-page SEO script instead of page-by-page edits.
301 redirects for all 404 pages, silo structure and internal linking, Google index management.
Toxic link clean-up and a Google penalty check.
Page speed and mobile responsiveness improvements, A/B tests and heatmap analysis, and content that funnels visitors to core landing pages.

The proof

Screenshots from the tools we report from. Tap any image to see it full size.

Google Analytics: organic users from where we started (Apr 2019) to where we ended (Nov 2019)
Google Analytics: organic traffic, November vs. October 2019
SEMrush domain overview during the campaign
Ahrefs: 23.5K organic keywords, 12.1K organic traffic