Grasscity · grasscity.com

Number 1 Google rankings for product keywords and about 900 new referring domains for an online headshop

E-commerce (online headshop)
United States & international
SEO · technical audit · link building
Jan to Oct 2021

Google rankings for "metal smoking pipe", "metal weed pipes" and "nectar collector for sale"

Referring domains: ~2.1K → ~3.0K; Ahrefs, Jan to Oct 2021
Domain Rating: DR 69; Ahrefs
Organic keywords: 56.7K; Ahrefs
Top backlink: DR 91; Healthline

The challenge

Search traffic had dropped and the store was not getting enough organic leads. The first job was finding the cause: a single penalty or several factors at once.

Technical SEO audit of 3,000+ pages and a content and link building program for one of the largest online headshops.

What we did

Full on-site technical audit of more than 3,000 pages, products and categories, including page speed, mobile usability, user experience and internal links.
A short-term and long-term SEO strategy for relevant short-tail and long-tail keywords.
A monthly content plan: blog posts, guest posts, articles, business profiles, infographics, videos and press releases.
Editorial backlinks from high-authority sites such as Healthline (DR 91), East Bay Express (DR 76) and European Business Review (DR 73).

Google rankings