Clever Real Estate · listwithclever.com
Organic traffic from 108,861 to 154,021 a month against HomeLight and other real estate giants
- Real estate
- United States
- SEO · link building · content
- May 2020 to Mar 2021
108,861 → 154,021
organic visits a month (SEMrush, May 2020 vs. Mar 2021)
- Organic traffic
- +41%
- 108,861 → 154,021 / month
- Referring domains
- +36%
- 2,259 → 3,082 (Ahrefs)
- Referring pages
- 6×
- 7,576 → 45,705 (Ahrefs)
- GTmetrix
- A · 99%
- LCP 0.8s, CLS 0
The challenge
Clever was struggling to reach page one and grow organic traffic on competitive real estate keywords, against competitors such as HomeLight, I Sold My House, Real Estate Witch and Max Real Estate Exposure.
Full SEO campaign for a national real estate agent-matching platform competing on highly competitive US real estate keywords.
What we did
- Website analysis and keyword research to identify the top 100 keywords for the industry.
- On-page SEO fixes: meta tags, XML sitemap, Google Search Console and Analytics setup, image optimization.
- Authority building through article promotion, blogging, press releases and business listings.
- Competitor analysis plus promotion of videos, images, infographics and reviews.
Google rankings
| Keyword | Position | US searches / mo |
|---|---|---|
| clever real estate | #1 | 1,800 |
| companies that buy houses for cash | #1 | 600 |
| how to add a room to a house cheap | #1 | 500 |
| hud guidelines 24 cfr 206.125 | #3 | 2,200 |
| septic inspection | #3 | 2,900 |
| homelight reviews | #5 | 3,900 |
The proof
Screenshots from the tools we report from. Tap any image to see it full size.
SEMrush: organic traffic at the start, 108,861 a month (May 3, 2020) 
SEMrush: organic traffic 154,021 a month (March 4, 2021) 
Ahrefs: referring domains grew from 2,259 to 3,082 
Ahrefs: top organic keywords and positions 
GTmetrix: grade A, 99% performance
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