US car & truck rental reservation call center
From 16 calls to 694 calls a month, at 76% lower cost per call
- Car & truck rentals
- United States
- Google Ads Search · pay-per-call
- Aug to Oct 2026
16 → 694
calls a month, launch month vs. month 3 (26 days)
- Inbound calls generated
- 1,055
- Aug 1 to Oct 26, 2026
- Cost per call
- −76%
- $61.75 → $14.84
- Click-to-call rate
- 13×
- 2.6% → 34.2%
- Optimization score
- 98.2%
- In Google Ads
The challenge
Brand rental searches are expensive and tightly policed, many searchers want a support line instead of a booking, and calls are only answered during call-center hours.
A phone-call focused Google Ads Search account built from zero and scaled in three months for a US rental reservation call center.
What we did
- Intent-first keyword structure: booking and "phone number" searches in their own tight ad groups, exact and phrase match only.
- 100+ negative keywords from weekly search-term reviews to stop paying for callers who would never book.
- Call tracking with a minimum call length, so bidding optimizes for real conversations, not hang-ups.
- Policy-safe brand landing pages with a click-to-call button, and ads scheduled to live call-center hours.
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