Sprout Social · sproutsocial.com

Number 1 rankings for "social media manager" and "influencer marketing" for a leading SaaS brand

SaaS (social media management)
United States
SEO · link building · content
Oct 2020 to Mar 2021

3.06M

organic visits a month (SEMrush, Feb 2021)

Organic traffic: 3,057,800; per month, SEMrush, Feb 28, 2021
Referring domains: 47,495; Ahrefs, Mar 1, 2021
Organic keywords (US): 234,302; Ahrefs
GTmetrix: A · 96%; LCP 0.7s

The challenge

Highly competitive technology keywords and strong competitors such as Hootsuite, WordStream and Influencer Marketing Hub made first-page rankings and traffic growth a tough task.

SEO campaign management for a social media management platform competing with Hootsuite, WordStream and Influencer Marketing Hub.

What we did

Keyword research to identify the top 100 keywords for the industry.
On-page SEO, meta tags, XML sitemap, Search Console and Analytics setup, image optimization.
An aggressive link building campaign with content analysis and promotion.
Competitor analysis and ongoing on-site maintenance.

Google rankings

Keyword	Position	US searches / mo
social media manager	#1	24,000
influencer marketing	#1	24,000
instagram followers	#1	25,000
free instagram followers	#4	21,000
best time to post on instagram	#5	54,000