Raw Forest Foods · rawforestfoods.com
Recovered from the Google Medic update: organic visits from 1,200 to 2,097 a month
- E-commerce (health foods)
- United States
- Google update recovery · SEO
- Jun 2019 to Mar 2020
1,200 → 2,097
organic visits a month after the recovery
- Search clicks
- 985 → 1.95K
- Search Console, 28 days vs. previous 28
- Impressions
- 12.2K → 37.8K
- Search Console, same periods
- Keyword positions
- +35
- average gain for targeted keywords
- Organic users
- +63.7%
- Google Analytics, period over period
The challenge
Organic traffic had collapsed after the Google Medic update in August 2018, and the causes had to be found and cleaned up before any growth was possible.
A health-food store hit hard by Google's Medic core update, brought back with clean-up, content and natural link building.
What we did
- Disavowed spam and low-quality backlinks.
- Fixed on-page and responsiveness issues.
- Updated content and site structure, and pushed regular blogging.
- An aggressive but natural link building strategy.
The proof
Screenshots from the tools we report from. Tap any image to see it full size.
Google Search Console: clicks and impressions, last 28 days vs. previous 28 
Google Analytics: organic users period over period
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